While in the U.S., infotainment systems with all
sorts of apps are all the rage, European new car buyers seem to want
more extreme personalization options from manufactures.
This
could be because they don’t really fancy having the exact same car as
their next-door neighbor or the one next to the company parking lot.
The
catch is it usually works with vehicles whose design is far from
ordinary. For example, a Union Jack painted on the roof of a MINI looks perfectly acceptable. Now try imagining the same with a German flag on a BMW 3- or 5-Series: it just
Nissan’s Juke
has one of the most bold/quirky (depends on how you see it) shapes
among current production models. But that's not enough for buyers so the
company decided to enhance its design by launching a personalization
program, allowing its owners to further differentiate their car.
The
optional design enhancements are available not only to new buyers, but
to existing owners as well. The mini crossover’s alloy wheels, mirror
caps, fog lamp rings, side sills, trunk handle and roof spoiler can each
be highlighted in Force Red, Glossy White, Orange Racing, Piano Black
or Silver Grey color accents.
There
are also three new different packages, named Style, Premium and
Exclusive, each of which can be further customized with six different
trim components in one of five color themes.
If that’s not enough, fear not: Nissan has already announced that, as the program expands, it will add even more components.
By Andrew Tsaousis
Nissan Launches Personalization Program for Juke Crossover in Europe
Written By Jim on Friday 14 December 2012 | 08:10
Labels:
NEW CARS,
Nissan,
Nissan Juke
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