Porsche to the finish line before the scheduled.

Written By Jim on Thursday 13 December 2012 | 20:01

Porsche broke the sales record was a month or so before the end of 2012.
Porsche said it sold 128,978 vehicles worldwide in the first 11 months of this year, breaking the record of 118,868 vehicles last year.
 Director of Sales and Marketing of Porsche, Mr. Bernhard Maier said last November , the German sports car company achieved sales growth of 39% over the last 11 years, mainly thanks to the Chinese marketing and the U.S., with growth of 70%.
Impressive sales growth speed of the Porsche is a result of its strategy has been implemented long ago.
Over the years, Porsche has quite product strategy, when released many different versions of the 911 sports car, the same number of affordable vehicles for customers, "budget".
All has changed a decade ago, with the launch of sports car-country Cayenne. Meanwhile, many people say that Porsche is damaged brand image to expand product categories. However, the Cayenne has risen to become its best-selling models, to help strengthen its position as one of the most profitable automobile manufacturer Porsche world.
Since then, the company's product portfolio continues to expand, with the number of the car is expected to be 10 in 2016, and this strategy will continue to help its sales growth in the future.  

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